Marketing has evolved with the help of digital technologies. And has become an entirely new field known as digital marketing.
Being a new field, there aren’t many specializations or degree courses available in this domain. Hence people rely primarily on online courses and marketing certifications.
Why?
Well, first the convenience of studying online and secondly, it’s not prudent to go for a degree course for a field which is constantly evolving.
Makes sense.
Moreover, there are too many marketing tools to learn and more keep on adding to the list now and then. All this knowledge is hard to get from a single source.
The solution? Online courses and certifications.
Today, only 58% of marketers believe they are successful in achieving their marketing objectives. This shows that there is a whole group of marketers who are underskilled.
In this blog we share the best marketing certifications that you can take online.
But before that, let’s look at why it is important to take these certifications.
Benefits of Online Marketing Certifications
Learn New Skills
This is one of the most significant benefits of online marketing certifications. When you complete certification, you need to learn all the topics from a course. And when you do this correctly, you are expanding your skills by learning new things in every topic.
Validate Skills
To get a job, you need skills, but you also need proof of your skills. When you complete digital marketing certifications from the best providers, you create proof for your learnings and skills.
As the number of specializations and degrees in marketing are few, you need a prestigious certificate to back your skills.
Stand out from the crowd
Getting the first job requires some distinction. You need to stand out from the crowd to get that job. You can achieve this when you have certificates in digital marketing. It increases your chances of getting hired.
So how does one know about which online certifications to choose from the myriad of options available online?
Fret not.
We have listed out a few essential certifications to help you in your marketing journey.
Let’s take a look at each.
13 Best Digital Marketing Certifications You Should Have
1. Google Ads Certification
Google Ads has reevaluated the entire marketing game. At the point when Google presented ads, it supplanted a past adaptation that wasn’t exceptionally effective. Google took every one of the learnings from that venture and made the Google Ads stage.
Google took advantage of this field by giving Google Ads Certification. The google ads certification gives amazing and inside-out information about Google AdWords.
It is focused on people who need to dominate in pitching ads to clients over advanced mediums. Google AdWords certification is valid for one year from the date of clearing through the test.
Cost: Free
Why go for this?
- As it is backed by Google, the certification is quite valuable.
- You get to learn about Google ads, which are used in almost all marketing campaigns.
- You’ll get plenty of learning resources on the internet to enhance your understanding of the topics.
There are learning materials included on Google’s website to help you clear the exam.
How to get started?
It’s easy to get started. On Google’s Skillshop site, go to the Google Ads Certification page and register. You’ll notice several sub-certifications when you go there and finish the registration. It doesn’t matter where you decide to start from.
For the certification test, you must complete the certification courses, which include high-quality learning resources.
2. Google Analytics Certification
If you want to measure the success of a marketing campaign, you’ll need to acquire analytical skills and techniques. And if you’re interested in learning how to analyze marketing activities, the Google Analytics certification is for you!
With this, students may demonstrate their knowledge of Google Analytics and their ability to use it.
Cost: Free
Why go for this?
- You get to learn Google Analytics, which is a leading analytics platform for marketers.
- You get certification as well as course materials all under one roof.
- There is a huge demand for Google Analytics certified marketers, so you can get a job easily.
How to get started?
It’s not tough to get started with the Google Analytics Certification course. As a result, even a novice may see and grasp how to use the analytics platform after taking the course.
3. HubSpot Content Marketing Certification
HubSpot is a major player in the marketing industry. Content marketing certification is one of HubSpot’s most well-known offerings. There are 12 topics covered in the content marketing certification that are essential to promoting content in this growing sector.
Cost: Free
Why go for this?
- Certification and learning from an industry-leading marketing company.
- Well-structured course content with plenty of real-world examples to help you understand the topics better.
- Beginner-friendly, you can start this course with no prior knowledge of content marketing and get your certification.
How to get started?
Amateurs can benefit greatly from HubSpot’s Content Marketing Certification. The explanations are basic and easy to understand. On the HubSpot Institute’s website, you may enroll in the content marketing certification course and test your knowledge.
You’ll need to complete an evaluation when you’ve completed all of the course material. You’ll receive your HubSpot certification once you’ve passed the test.
4. HubSpot Inbound Marketing Certification
If you want to understand everything about inbound marketing, this is the course for you. Throughout this course, you’ll learn all you need to know to conduct successful inbound marketing initiatives.
Topics covered include lead generation, acquiring new clients, and attracting new customers to your business via digital media.
Cost: Free
Why go for this?
- You’ll learn new and practical ways to generate more traffic to your website.
- A short course-backed certification, so you don’t have to wander around for course materials. You can do it easily on a weekend.
How to get started?
Because this is a 5-hour course given by HubSpot Institute, you must have a HubSpot login to this course. Different instructors teach this course and they all do a good job covering their respective topics. This way, you don’t become fatigued throughout the certification process.
5. HubSpot Email Marketing Certification
Marketers have used email marketing for many years. In all cases, there is no other marketing approach that is as effective as this one. If you’re starting out as a marketer, you shouldn’t miss this.
Having a certification in email marketing puts you ahead of the competition in the marketing industry.
Cost: Free
Why go for this?
- This certification sets you up for real-world implementations of email marketing.
- Another course-backed certification from a recognized company, hence certification holds high value.
How to get started?
To begin with, you just need the correct attitude, a student’s mindset. This beginner-friendly email marketing certification from HubSpot institute course will take care of the rest. The course will help you understand how to create an email marketing campaign and execute it successfully by establishing more email connections.
6. Content Marketing Institute Certificate
Content marketing is a marketing strategy that is highly regarded. Even though it is a difficult skill to master, it can be mastered. Obtaining a credential from the Content Marketing Institute can help you to find your way in the marketing universe.
Cost: $995
Why go for this?
- Offered by one of the most prominent content marketing institutes.
- Begins from the very basics and goes upto the advanced levels.
How to get started?
The course curriculum is regularly updated to ensure that students receive the best marketing certifications. Other marketing courses for learning content marketing seem too beginner-oriented in comparison to this one.
It begins with the rudiments of preparation, such as identifying a target audience, and concludes by equipping students with conversation tools, and analytical skills.
7. Facebook Blueprint Certification
Facebook advertising has become a must for businesses. With the correct implementation strategy, it may provide remarkable results and revenue for a company. A Facebook Blueprint certification is required to achieve this efficiently and successfully.
Cost: $150
Why go for this?
- Offered by Facebook, this holds immense value in social media marketing.
- Bundled with other certifications, so that you learn and acquire certificates along the way.
- Plenty of learning materials to support the certification preparation.
How to get started?
To become a marketing expert, you must complete each of the eight certifications included in this package. The Facebook associate marketing partner certification is a great way to get advanced marketing certification.
It stands apart from other advanced marketing certificates available in the market.
Facebook’s blueprint offers free online preparatory courses that might help you prepare for these certifications.
8. YouTube certification
It’s no secret that video is the most effective marketing vertical in the modern day. And, YouTube is a fantastic resource that cannot be overlooked. It’s the world’s largest video-sharing platform. It is necessary to develop skills necessary to execute a Youtube marketing campaign.
Cost: Free
Why go for this?
- Video marketing is the current trend, and being certified will open up opportunities for you.
- This certification tests your skills in depth, hence after acquiring this you’ll be a valuable resource house in marketing.
How to get started?
In some ways, the YouTube certification is different. To begin the certification procedure, you’ll need to meet the qualification requirements. The requirements need you to be a Google or YouTube certified marketing partner.
Interesting read: 6 Amazing Tips to Develop Video Marketing Strategy for Your Brand
9. GetResponse Digital Marketing Certificate
If you’re looking for a digital marketing certification that covers a variety of topics, this is the best option for you. To achieve this certification, students must first complete the GetResponse digital marketing fundamentals course.
Cost: $199
Why go for this?
- If you are looking to get dual certifications, this is right for you. This certificate provides you with digital marketing and inbound sales certification.
- Better value for money, as you get two certifications at the price of one.
- Sub-sections are well-structured and introduce you to every marketing concept in detail.
How to get started?
This certification consists of four sub-certifications and four courses that must be completed. Courses include email marketing, content marketing, search engine optimization (SEO), and marketing automation.
10. AMA Digital Marketing Certification
The American Marketing Association (AMA) digital marketing certification is the way to go if you want to get your marketing talents evaluated by the finest.
It is a unique credential given by the world’s most prestigious marketing experts’ organization, the Association of Marketing Experts.
Cost: $249
Why go for this?
- Provided by the best group of marketers.
- Structured learning material, and it takes 30 hours to master the topics.
- New strategies are introduced every now and then, hence the curriculum stays aligned with the trends.
How to get started?
Examine the course materials and pass the examination to earn this digital marketing certification. SEO, content marketing, and online media marketing are all discussed.
It takes 30 hours of study to become a certified professional.
11. SEMrush Certification
SEMrush is a leading digital marketing tools provider and well-known with digital advertisers. Nearly 7 million advertisers have utilized its products to make a strong marketing technique.
The certification from SEMrush expects to furnish the students with the information on SEO tools developed by SEMrush and other fundamental SEO subjects.
In case you are searching for a short however data-rich SEO course, you should attempt this one.
Cost: Free
Why go for this?
- First of all, the certificate is free, so you should definitely do it.
- You learn to use a leading marketing tool named SEMrush, which is crucial to run marketing campaigns.
How to get started?
You’ll have to take on the SEO toolkit course on SEMrush’s institute page. The course covers all that a novice requires to comprehend SEO.
12. Twitter Marketing Certification
Twitter has become an important marketing channel for businesses. It has about 75% of B2B marketers that makes it among the best channels to showcase your business.
Twitter has two unique certification contributions. One is the marketing administration certification, and the other one is the Executive initiative course.
Both these courses are compact, yet they clarify their thought processes well.
Cost: Free
Why go for this?
- Free of cost and comes with a small course.
- Get insights about Twitter marketing.
How to get started?
To get these certificates in digital marketing, you need to try out these seminars on the Twitter flight school site, their high-level learning stage. It has byte-sized recordings and other learning materials that assist you with finishing the certification.
13. SE Ranking Academy Certificate
SE Ranking is an all-in-one SEO and digital marketing platform with a wide range of analysis tools such as accurate keyword rank tracking, SEO/PPC competitive research, in-depth website audit, backlink check, and many others. SE Ranking launched its first free marketing school, where the team put all the knowledge they have gathered over the eight years studying the behavior of search engines.
SEO Basics is the first course SE Ranking Academy offers. There are 8 modules with 41 lessons covered in the SEO Basics Certification essential to understand the basics of search engine optimization and acknowledge SEO techniques to promote personal business.
Cost: Free
Why go for this?
- Certification and learning from an industry-leading SEO company.
- Well-structured course led by Jason Barnard lecturer, an experienced digital marketing consultant.
- It is beginner-friendly. Entrepreneurs and marketers can start this course without prior knowledge of SEO and digital marketing and get the certification.
How to get started?
Anyone who wants to grow as a digital marketing and SEO professional can benefit significantly from SE Ranking’s SEO Basics Certification. The course is introductory and easy to follow with fun achievements, badges, and module quizzes that help move forward to finish it. You will need to complete an evaluation when you’ve completed all of the course material. You’ll receive your SE Ranking certification once you’ve passed the test.
Keep updated on the SE Ranking Academy website to join the next Content SEO course soon! Everyone could also suggest the SEO topic for the next course.
Conclusion
The digital market is full of certifications, but you should only opt for the ones that hold a high reputation. Having certificates in digital marketing will prepare you with the right skills. Also, it will increase your chances of getting a job.
So don’t wait, follow these resources and start learning now. A new chapter of your professional life is waiting to begin with these certifications.
With the right skills up your sleeve, you can master digital and social marketing with ease. Remember to use the best tools for your social marketing needs to take your social strategy to the next level.
FAQs
Which Google certification is best for marketing? ›
Google Digital Marketing Certification (Free)
This is considered by many experts as one of the best digital marketing courses. It's a free course that includes 26 modules created by Google trainers. Upon completion of the lessons, you can take an exam and earn a digital marketing certificate.
- Full Stack Web Development.
- Cloud Computing.
- DevOps.
- Digital Marketing.
- Business Analytics.
- Data Science.
- Artificial Intelligence.
- Corporate Communications Director. ...
- Marketing Research Director. ...
- Director of Email Marketing. ...
- Director of Digital Marketing. ...
- Content Marketing Director. ...
- Demand Generation Manager. ...
- Brand Marketing Manager.
- MBA & DBA. Executive MBA SSBM.
- Data Science. PGP in Data Science and Business Analytics Program from Maryland. ...
- M.Sc in Machine Learning & AI – LJMU & IIT M.
- Management. PMP Certification Training | PMP Online Course. ...
- Digital Marketing. ACP in Customer Centricity.
- Software Technology. ...
- Business Analytics Certification Program.
Your skills are in demand
Digital roles in marketing are among the fastest-growing in the industry, with the need for social media skills, email marketing, SEO proficiency and more increasing at the highest rate.
Are marketing certifications worth it? Yes, a marketing certification proves that you are an expert in your chosen field. A marketing certificate can help you land that next job or big promotion you are hoping for, not to mention help you hone your marketing skills for the real world.
Are Google certifications worth it marketing? ›Casey, an SEO Specialist at Infront said, “The Google Digital Marketing Certification was absolutely worth it. I highly recommend this course to anyone wanting to break into the digital marketing field. I was able to further my knowledge in the areas I was lacking.”
Do marketing certifications matter on a resume? ›Marketing certifications are often supplementary to a formal education in marketing. By adding one or more certifications to your resume, you demonstrate to a potential employer that you are committed to continuing to grow your skills and develop professionally.
Can Google digital marketing certification get you a job? ›A good place to start is the Google Digital Marketing & E-commerce Certificate. This certification does not require any previous experience, and with less than 10 hours of learning a week, you can become job-ready for a role in one of the most in-demand industries.
Can you get hired with a Google certificate? ›Upon completion of the Google IT Support or IT Automation with Python Certificates, you will gain access to an exclusive job platform where you can easily apply to opportunities from employers with open IT jobs.
Are Coursera certificates worth it? ›
Are Coursera Certificates worth it? On the whole, yes. If you're seeking promotion, looking for a career change, or the skills you are learning are highly sought after, then a Coursera Certificate does have value and is definitely worth the investment. Coursera partners and course providers are world class.
Are Google certifications difficult? ›It is a difficult exam that requires a lot of knowledge and experience with Google Cloud products and services. If you are not prepared, you will likely not pass. The certification is well-respected in the industry, and is a good starting point for those looking to work in the cloud computing industry.
What are the top 10 certification courses in demand? ›- Top Data Science Certifications.
- Data Science – Top Paying Companies.
- Data Scientist Salaries.
- Top Cloud Architect Certifications.
- Cloud Architect Salaries.
- Cloud Architect – Top Paying Companies.
- Top Business Analytics Certifications.
- Business Analytics – Top Paying Companies.
- Phlebotomist Certification Programs.
- Medical Assistant Certification Programs.
- Certified Nurse Assistant Certification Programs.
- Medical Coder or Biller Certification Programs.
- Flight Attendant Certification Programs.
- Welder Certification Programs.
- First aid certifications. ...
- Project management certifications. ...
- Software certifications. ...
- Government certifications. ...
- Notary public certification. ...
- Forklift operator license. ...
- Computer programming certifications. ...
- Marketing certifications.
Yes, you can make $100,000 per year as a marketing manager.
The chances of earning over $100k for a marketing manager are actually pretty good because the highest-paid marketing manager positions typically pay at least $166,000 per year.
The most in-demand marketing occupations in North America are: Social Media Marketing. Marketing Strategist. Marketing Manager.
Can you make six figures in marketing? ›Yes! If you are an experienced, full-time marketing professional with skills that are in demand, there is no reason that you can't make a six-figure income in the US market as an independent consultant.
What is the best career choice for 2022? ›- Accountant.
- Financial Advisor.
- Human Resources Manager.
- Web Developer.
- Software Engineer.
- Information Security Analyst.
- Data Science. ...
- Artificial Intelligence and Machine Learning. ...
- Big Data. ...
- Business Intelligence. ...
- Cloud Computing. ...
- Project Management. ...
- Software Development. ...
- Full-stack development.
Which course is in demand in 2022? ›
| S No | Most in-demand careers |
|---|---|
| 1 | Product design |
| 2 | Data science |
| 3 | Business analyst |
| 4 | Digital marketing |
A few digital marketing trends of 2022 can create a competitive advantage when used efficiently. Influencer marketing, video marketing, omnichannel marketing, and others are some of the latest digital marketing trends discussed in detail below.
What is the fastest growing job in 2022? ›- Sales Development Representative. Year-over-year growth: 191.7% ...
- Business Development Representative. Year-over-year growth: 178.1% ...
- Talent Acquisition Specialist. ...
- Marketing Coordinator. ...
- Data Analyst. ...
- Financial Analyst. ...
- Legal Assistant. ...
- Inside Sales Representative.
- Personal fitness trainer.
- Grocery shopping and delivery.
- Makeup artist.
- Doula and birth coaching services.
- Private school application consultant.
- Elder companion and care provider.
- Pet sitting.
- Handyman service.
You can complete courses on your own time, at your own pace and the exam and training materials are free. The Accredited Professional certification is good for one year — after that, you will need to retake the exam.
Is IT better to get certifications or a degree? ›Whether you pursue a certificate or a degree might depend on your education and career goals. A degree can often provide you with more opportunities and higher salaries than a certificate. You might also earn a certificate to give you the foundation and prerequisites needed to get a degree.
Which free certification is best for digital marketing? ›- CareerFoundry Digital Marketing Short Course.
- Coursera Digital Marketing Specialization.
- EdX Fundamentals of Digital Marketing.
- Google Fundamentals of Digital Marketing.
- Quickstarter by Constant Contact.
- Meta Blueprint Facebook Digital Marketing Associate Certification.
How much does a Google IT Certificate make? As of Nov 6, 2022, the average annual pay for a Google IT Certificate in the United States is $68,563 a year. Just in case you need a simple salary calculator, that works out to be approximately $32.96 an hour.
Do Google certifications look good on resume? ›Do employers care about Google Career Certificates? - Quora. Yes, they certainly do. Employees should broaden their skill sets and obtain professional certifications such as the Google Career Certificates.
Is the Google it Certificate legit? ›Yes, the Google certification is well worth the time and effort. These certifications can add value to your resume. So, it is true to say that they can help you land an entry-level job in the IT industry with ease.
How many certifications are too many? ›
There isn't something called "Too many certifications" because the certification is as good as it's journey and it is merely an indication that someone do poccess indepth knowledge in a certain topic or field but certainly doesn't prove competency.
Do LinkedIn certifications look good? ›This shows recruiters and hiring managers that you are a hard worker and know how to use your time wisely. These certifications also make you more competitive by adding to your existing skillset. Hard skills are probably the most important part of your resume.
How much can you make with a digital marketing certificate? ›Here is the overview of digital marketers salary per job title: Junior digital marketer salary with no experience – $40k per year. Salary for digital marketing specialists (from 5 to 9 years of experience) – $55K per year. Digital marketing manager salary (10+ years of professional experience) – $97K per year.
Is Google digital marketing course difficult? ›The Google Digital Marketing course is great for beginners but it's theoretical. To gain practical skills, you need to start using digital marketing on your own website or get an entry-level job.
How much does a Google digital marketer make? ›As of Nov 7, 2022, the average annual pay for a Google Digital Marketing in the United States is $67,714 a year. Just in case you need a simple salary calculator, that works out to be approximately $32.55 an hour. This is the equivalent of $1,302/week or $5,642/month.
Can I do digital marketing without a degree? ›You don't need a university degree to get into digital marketing. Although a requirement for some companies, it's not as important as having good knowledge of digital marketing and how it works.
What trade can I learn in 6 months? ›- Real Estate Agent. Selling real estate has limitless potential, and you can get started quickly. ...
- Commercial Truck Driver. ...
- Phlebotomy Tech. ...
- HVAC Tech. ...
- Certified Nursing Assistant (CNA) ...
- Personal Trainer. ...
- Emergency Medical Technician (EMT)
Yes, Google Career certificates on Coursera are worth it for beginners who want to explore technology career opportunities but do not have the time or resources to get a college degree. Google Career Certificates on Coursera are short-term programs that run for six months or less.
How valid is a Google certificate? ›All Professional Google Cloud certifications are valid for two years from the date an individual certifies. The Cloud Digital Leader and the Associate Cloud Engineer certifications are valid for three years from the date an individual certifies.
Do companies take Coursera seriously? ›Coursera Certificates and Online Degrees
They are not just a certificate of completion like many other platforms offer. This means that the courses that you take through Coursera will be valuable to your future and your career. Because employers will respect certifications from Coursera.
Do employers care about Coursera? ›
Most employers are familiar with Coursera and the quality of education it provides. In fact, many employers see Coursera certificates as a valuable addition to a job seeker's skillset. Coursera certificates show that you're motivated to learn and that you're willing to invest in your own development.
Can you really get a job with Coursera certificate? ›Yes, if you have the means. The certifications might not have the best recognition, but the skills you gain can be of enormous advantage to your career—even recruiters will agree with that much. If you're not sure how good Coursera courses are, here are some free Coursera courses you can try out.
What is the hardest certification in the world? ›What is the hardest exam in the world? Master Sommelier Diploma Exam is considered as the toughest and hardest exam in the world and is a wine-tasting test for expert winemakers.
Can you finish a Google certificate in a week? ›How Long Does It Take to Get the Certificate? The course is designed to be completed within three to six months, provided you spend about five hours per week on learning.
What is the quickest Google certification to get? ›Our winner for the best overall Google certification course is the Google Project Management: Professional Certificate offered by Coursera. It wins our top spot because within six months a learner with no degree and no experience can obtain the skills necessary to get an entry-level job in the project management field.
Is it worth getting a marketing certificate? ›These days, I'd say there's a place for marketing certifications on your resume, especially if you're just getting started. But it's not just that the certification lessons offer insight and value. Marketing certifications can also validate your existing knowledge.
Do you need certification for marketing? ›Marketing certifications are in demand in many industries. Employers use certifications as a sign that an applicant has the necessary knowledge and skills for the job. Even experienced digital marketing specialists use certifications as a way to demonstrate their commitment to keeping their skills current.
What degree is closest to marketing? ›Related majors include advertising, marketing research, public relations and sales management. Studying marketing at a four-year college or university will lead to a Bachelor's of Science (BS), Bachelor of Science in Business Administration or Bachelor of Business Administration (BBA) Degree.
Are Google marketing certifications worth IT? ›The short answer is Yes, the Google Digital Marketing and E-Commerce Professional Certificate is worth it. The course focuses on people just entering the digital marketing field, but even our senior staff pulled tasty tidbits of information from the program.
Is getting Google Ad certification worth IT? ›Are Google Ads Certifications worth it? If you're new to Google Ads, the certifications are definitely worth it because they'll teach you the basics and set a strong foundation for future experimentation with ads later on.
Is a marketing degree worth it 2022? ›
Marketing is a good major because it's extremely versatile and may lead to a variety of high paying, in-demand careers, with great job satisfaction and opportunities for on-going education. Marketing majors may pull in $50k to $208k a year. The Top 10% of earners pulled in over $208,000!
What is the salary of a digital marketer? ›The average salary of a digital marketing executive starts from 2LPA and goes up to 6 LPA as you gain experience. Whereas the salary of a digital marketing analyst receives a package of an average 3.6LPA and a maximum of 9.4LPA.
What qualifications do marketers need? ›- Communication. At its core, marketing is about communicating to an audience, so it's no surprise that communication is the top skill those in the field need to have! ...
- Creativity and Problem-Solving. ...
- Attention to Detail. ...
- Interpersonal Skills. ...
- Leadership. ...
- Adaptability. ...
- Writing. ...
- Data Analysis & Analytics.
A marketing license agreement is used in business and commerce to provide another individual or business with the authority to use, own, sell, or distribute a specific product. A license is used when a company exchanges these rights for payment.
What is the highest marketing degree? ›PhD/doctorate in marketing
As a terminal degree, the highest achievable degree you can get, a PhD in marketing prepares you to teach at the university level or conduct academic research. You may also earn a Doctorate in Business Administration (DBA), which can prepare you for executive leadership roles.
- Graphic Design.
- International Business.
- Organizational Communication.
- Social Media Analytics.
- Consumer Psychology.